A Spotlight on Sŵn Music Festival 2016: Research Report

Creative Economy, Research

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Through my work as the co-ordinator of the Creative Cardiff Research Network, I helped to set up the Festivals Research Group at Cardiff University in the spring of 2016. In the autumn the group worked with Cardiff’s Sŵn Music Festival on a pilot project. The group produced a research survey of festivalgoers, interviews, case studies and a Pop-up Music Museum. This week we launched a report based on this work at an event in the School of Geography and Planning. The afternoon included contributions from researchers, festival organisers (Sŵn, Festival No. 6, and Green Gathering) and Gwilym Evans, the Head of Major Events, Welsh Government.

I wrote the introduction to this report and a section on ‘Engaging Audiences’. It’s been exciting working with this interdisciplinary research group and with industry partners, and I can’t wait to see what happens next.

The report is available from the Festival Research Group’s webpages.

See the storify of the launch.

Follow the group on twitter @CUFestivals